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Logo vs A Brand

Updated: Feb 22


What is a logo & what is a brand?

Jewellery branding business
Jewellery branding business

We all hear the word branding, for us designers we know clear as day what it means. To you it might be so confusing to understand.


I am here to explain it to you

A logo by itself is a graphic element that represents the brand, while a brand is a combination of all tangible and intangible aspects that represent the organization. Without the brand, the logo wouldn't have a real meaning, it would be simply a graphical element.

At Sleek we focus on branding, diving deep into your businesses"why" Levelling up your digital presence to stand out from your competitors and make an impact.



Jewellery packaging
Jewellery branding

Your branding sets you apart.


So, to put it simple a logo on its own is literally just an image. Doesn't have meaning it may literally just be the name of your business which the consumers have no idea what the business is.


Branding has a emotional connection to your business. Letting the customers know what your business vision, the why of your business and most importantly branding connects with your target audience.


“Your brand is what other people say about you when you’re not in the room.”

- Jeff Bezos CEO/Founder Amazon


The brand is the foundation of the business


The brand if the forefront of the business and allows people to have a visual connection with the business. Having a brand is more than a logo, it's the content, full logo suite, social media, tone of voice and so much more. Where as a logo is just a small representation of the business. Yes both are important.


But remember your business is more than just a logo.

Need help with your branding?

Sleek specialises in making your brand stand out. Have meaning and get your business known. Send us an email or download the prices and package guide.


Logo design jewellery business
Jewellery branding

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